Live Virtual Catwalk at Gucci, Milan

“Via Montenapoleone is one of Europe’s most prestigious retail destinations so I wanted to amplify the luxuriousness of the boutique’s environment through natural light and space to create an aesthetic, which is complementary to the vision of the House today,”

explains Giannini.

The store includes 50 pieces of ultra thin LCD screens scattered throughout the store

that show live virtual content .

The customers are also capable to interact with these videos by searching for items, and send them to they mobile devices!

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