Duccio Grassi Architects for Zara, Milan

Duccio Grassi architects have created a special installation for Zara’s flagship store in Milan.

Both Zara and Duccio Grassi believe in the same set of ideas implying that anyone wearing Zara can compose their own fashion idea.

There are no rules in fashion, nothing is set in stone and meant to be followed.

“This forest of images reflect the communication metropolis where we live, and that has to be walked through, with courage, every day”, according to Duccio Grassi

The installation shows images from the Zara SS 2012 campaign


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