Live Virtual Catwalk at Gucci, Milan

“Via Montenapoleone is one of Europe’s most prestigious retail destinations so I wanted to amplify the luxuriousness of the boutique’s environment through natural light and space to create an aesthetic, which is complementary to the vision of the House today,”

explains Giannini.

The store includes 50 pieces of ultra thin LCD screens scattered throughout the store

that show live virtual content .

The customers are also capable to interact with these videos by searching for items, and send them to they mobile devices!

Villa Moda- Thee! Ultimate Marketplace

For a couple of minutes we’re going to let ourselves enjoy a middle-eastern dream.. 

Completed in 2008, Villa Moda showcases the rich artisan ship of local craftsman, motifs and techniques, re-interpreted with Western eyes.

Located in Bahrain, Villa Moda includes brands such as:

Louis Vuitton, Hermes, Bottega Veneta, Dolce & Gabbana, Gucci and Fendi

The souk includes heavily patterned walls..

… mannequins with mirrors in place of heads.

… and pearl decorated walls!

Designed by Marcel Wander

WONDERS indeed!

Gucci Museum- Italy

If you guys thought Chanel was bold for creating a couple of exhibitions, Gucci has actually built a museum in Florence, the center of Art and Beauty.

And if you think this space was already amazing then you’ll be happy to know that

you could also enjoy a cup of coffee whilst reading your favorite book, as the “museum” includes:

… a Gucci Cafe

… a bookstore

… and an Icon Store that sells limited-editions products designed by Giannini